Advocate for policy change: Young people are effective at garnering support for policy development and change. Youth capture the attention of political leaders and the media in ways that adults can’t.
Project a powerful voice: Youth have credibility with their peers and other community leaders.
Expose tobacco industry tactics: Youth are effective partners in the fight against the tobacco industry by exposing manipulative tactics and the latest gimmicks to try to bring in more youth tobacco users.
Invoke creativity and innovation: Young people naturally provide innovation and creativity, making this work more exciting and attractive to policy makers, partners, and other youth.
Campaign for Tobacco Free Kids: Kick Butts Day Guide 2013
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